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What is digital marketing

Digital Marketing

Digital Marketing  of content refers  to the process of  promoting an  distributing  content  online to reach a specific target audience achieve  marketing goals . Content  can include blog post ,article videos, infographics ,podcasts ,social media post , and more the primary objective of digital marketing is to increases brand visibility attract potential customers engage with audience, and drive  conversations.

Types of digital marketing

Digital marketers connect with potential customers through different channels. Digital marketing can appear in many forms, including the following:

1.  Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization and it’s a digital marketing process that entails optimizing your website and its content for greater visibility on search engines like Google.

Search Engine Optimization is three types.

On-page  SEO

On -page SEO refers to optimizing  the parts of your website you  control like content , HTML title of page , URL etc. like on our website.

Off-Page SEO

Off- page SEO focuses on the ranking factors that occur outside  of your website Like brand mentions and backlinks . and off page SEO is one website to  other website .

Technical SEO

Technical SEO is all about improving the technical aspects of a website in order to increase . and the ranking of its pages in the search engines. Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings.

2. Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising enables marketers to reach internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google , Bing, LinkedIn, Twitter, Pinterest, and Facebook and show their ads to people searching on terms related to products or services.

Three types of pay per click

  1. Increasing sales
  2. Generating sales
  3. Promoting brand aware

3. Influencer Marketing 

Collaborate with influencer in your industry who have significant following  to promote your content to their audience.

4. Content Promotion

Content Promotion Actively promote your content  on relevant online communities, forums ,content-sharing platforms.

5.Email Marketing                                                                                     

Email marketing is a form of digital marketing  that uses email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts. Email marketing is when a business uses email to communicate and connect with their customer base. 

There are several types of email marketing.

  1. Welcome Email
  2. Promotional Email
  3. Enquiry Email
  4. Feedback or survey Email

6. Content marketing

Content marketing is the creation and distribution of useful, relevant content to attract and engage your brand’s target audience.  Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even pay-per-click campaigns. 

Types of Content marketing

  1. Blog
  2. Podcasting
  3. Email
  4. Infographics
  5. Visual Content

7. Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat etc.

8. Affiliate Marketing

Affiliate marketing is one of the forms of marketing, and the internet has given it new life. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies including Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their product.

9. Video Marketing

Utilizing video content to engage the audience, showcase or services ,and deliver brand message . This can be include YouTube marketing, live streaming ,and video ads.

10.Mobile Marketing

Targeting users on mobile device through SMS marketing, in-app advertising , mobile-optimized websites , and apps.

Digital Marketing Benefits

1. Wider Reach

Digital Marketing allows you to reach a large audience globally helping you business to connect with  potential customer beyond to local area .

2. Cost  Effective

It is often more affordable compare to traditional marketing methods, making it suitable for small business with limited budget .

3. Mesaurable Results

You can easily track and analyze the performance of your marketing efforts ,knowing exactly what works  and what needs to improvement .

4. Targeted Advertising

Digital Marketing enables you to target specific demographics, interest, and behaviors, ensuring your message reaches the right people .

5. Increased Engagement

Interacting  with your audience through social media , emails, or other digital channels heles  build  strong relationships  customer loyalty.

6. 24/7 Availability

Your online presence allows potential customers to access information about your business  at any time ,even outside regular working hours .

7. Quick Implementation

Digital Marketing campaigns can be launched rapidly, allowing you   respond swiftly to market changes and opportunities .

8. Flexibility

You can easily  adjust your marketing strategies based on real-time data and adept to the evolving needs of your target audience .

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